We love getting inspired from entrepreneurs all over the country. One entrepreneur that caught our attention is Olivia from Confetti. Confetti is an online boutique based out of New Orleans. They have great staple pieces that fit right in line with YOTL's mission, so of course we wanted to do a fun giveaway with them and share a little more with you about Olivia and her store!
What is the story behind the creation of Confetti?
Confetti was created almost 2 years ago now! Wow, that's still crazy to me! I studied Fashion Merchandising in college. After many many years of me working in various forms of the retail and fashion industry confetti was born. I've always had a passion for fashion, that along with a passion for making others feel beautiful in the skin they are in... boom, Confetti was created. It was a total dream come true. My parents and now husband have always pushed me to open up a boutique, that motivation along with a little self flare definitely sealed the deal.
How did you decide to name your store Confetti?
I had my boutique name narrowed down to 2 names, along with color schemes, branding and such for each respectively. I was going back and forth with those particular two names on a Friday and Saturday. I walked into church with my mom and dad on Sunday morning and the song "Finally Free" came on. The second line in the song contains the word "Confetti." My mom and I instantly looked at one another and knew that Confetti was the winner. I also love that Confetti makes every occasion more fun and festive, and that's exactly how I want my wonderful confetti ladies to feel. I want them to feel fun and festive whether it's a date night, Sunday Funday or a chill day wearing their favorite white v-neck and distressed denim.
What makes your store unique from other boutiques?
At Confetti we pride ourselves in finding our clients must have items that they can seamlessly work into their existing wardrobes. Everyday basics and necessary neutrals are items we keep in stock to ensure that everyone can create looks that are perfect for their personal style. We also do plenty trend forecasting to have the season's "Must Have" trends in stock and accessible. We go above and beyond to provide top notch customer service. Quick, free shipping to our ladies around the United States is offered and every purchase is personally wrapped up in gold tissue. We might be an online boutique, but we want every customer to have a fun experience while shopping. We are always a touch away from helping you find that perfect look.
Who is your ideal customer?
Our ideal customer is someone who loves fun, fashion and has a flair for life. We love dressing our clients. Over the past year and nine months so many clients have turned into friends, and honestly that has got to be one of the most rewarding things thus far. I love that they have grown to trust Confetti to style them for a wedding, girls night and other life events. They know that they will look good, feel good and that is what Confetti is all about.
How have social media and online shopping changed your business?
Confetti is a 100% online boutique. I knew after years in the industry that there was a need for a trendy, affordable online shopping boutique. Many online shopping options are big box stores, and they don't give as personal of touch as we do. In today's fast pace world, convenience is key. With that being said, social media is huge for us! It gives our clients style, virtually. New Collection launches, LookBooks, Sneak Peeks, and other aspects keep our clients involved and we love hearing their feedback. Our full website is open 24/7 for all needs. We have a chat line for any customer assistance and styling needs. Instagram and our Facebook VIP group also keep our clients up to date with the latest arrivals, promos and styling sessions.
Hopefully this Confetti insight gives you some inspiration on this Wednesday!
Check out www.shopconfettinola.com for more products, and Instagram @shopconfettinola to keep up with their timeless pieces that you can keep in your wardrobe for years to come.