We truly love finding people who are passionate about what they do and this industry. Lacey, the owner of basic., is just one of those people! She launched her online retail store - www.abasicshop.com - just a few weeks ago. Basic.'s tagline is "neutral clothing for the colorful personality" - YOTL and basic. share the same common love for basic, neutral pieces and clean lines. We are excited for you to get to know the lady behind the curtain of basic. on a more personal level. We got the chance to ask Lacey some key questions to really showcase what makes her and basic. so special!
1) What made you decide to launch your site?
2015 was a doozy for my family and me. There were a lot of highs and there were a lot of lows. During one of those lows, my husband Tom asked what I wanted to do in the right now, and he asked what I saw myself doing down the road. I told him I always thought that, at some point, I’d open up a shop that sold only quality, neutral, staple clothing. His response was, “Couldn’t you do that online in the right now?” So we married my right now with my down the road, and we started working on the site the next week. The next thing we knew, we partnered with one of my closest friends, we bought inventory, Tom built a superb site himself, and a pipe dream evolved into reality.
2) What do you love about basics?
My mom used to make fun of me growing up, and she actually got to a point where she refused to buy me “just another white shirt”. I don’t know a time in my life when I haven’t gravitated to basics. I love the versatility of the simplistic – investing in a piece that I know can serve multiple functions. While many people have more than just the four colors I tend toward in their closets, we all do rely on those staple essentials to anchor our looks. I appreciate that a basic is essentially a blank canvas. Dress it up with a necklace, dress it down with sandals, compliment it with a scarf. There are hundreds of ways to style even just one basic top. I love the freedom of that.
3) What makes your online shop unique or different from others?
My goal for basic. has never been to be “better” than anyone else, because I don’t really believe in that thought process. I think unique is a good term for it. The goal is to be the Shopbop or Revolve of basics, but pared down. We believe that if we can curate a cohesive and complimentary mix of products, then our site could become the go-to spot for anchor pieces. Our objective isn’t to be trendy; we want to be timeless. We are also unique in that most of our designers are still up and coming. Our brands are excellent at what they do (you should feel these fabrics… to. die.for.) and how they do it, they just don’t have as much name recognition yet. I like to think we are the right side of momentum in what we are trying to do and with whom we are trying to do it.
4) What is your go-to outfit?
a. Even though my color palette rarely ventures outside of the realm of black, white, and grey, I tend to jump around between go-to outfits. I’ll crush on an outfit for a few months, and then I’ll move onto the next combination. I was really stuck on a pair of go>silk white tapered trousers this summer. They feel like heaven’s sweet touch on your skin and are breathable enough to survive the southern heat. I’ve now moved onto a black reversible midi dress by 7115 by Szeki and a pair of LOQ slides. I featured the dress in navy on Instagram last weekend, primarily because I fully can’t get enough of it. I could wear it every day, for every occasion, and I could style it differently each time. There are about infinity unique looks I could put to it. For the winter, my go-to is usually a pair of destroyed boyfriend jeans and a black, oversized, boxy sweater.
Shop some of basic.'s fabulous pieces here: