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Own It


Own It

kaitlyn conway

We are so excited to bring you a new fashion experience through YOTL! This is seriously a dream come true for us and the fact that you are reading this now proves that no idea is too crazy or too big.

The three of us came together through mutual friends and of course, our love for fashion on a budget. After starting a group text to share our frequent finds and favorite pieces, we started to realize that this truly was our passion! We also all share the 'personal stylist' role to our friends and family and loved giving them styling advice and helping them find confidence in a certain “look” they were seeking. After endless signs of affirmation, we realized that there may just be a demand out there for what we loved to do.

It’s not often that you find two other people that are on the same page with you when it comes to shopping – whether it be for clothing, home goods, gifts, etc. – but the three of us seemed to be one in the same, while each providing our own flair to the mix. Although all of us are more than willing to admit we have had some serious ups and downs in our fashion story, we all truly feel that we have finally found our “look” – and the look we have achieved is one we feel could last a lifetime. After many years of following trends, both fabulous, tragic, and everything in between, we have learned what it takes to achieve a timeless, classic look. The best part? We have also mastered doing it on a budget. Why is this important? Although we have learned to choose more classic pieces that can be worn over and over again and easily rotated in our wardrobes, we know that this will never stop us from wanting to continue to add to our closets -- and we are willing to bet you feel the same way. We relate to all those out there that love looking and feeling good in what they are wearing, but have very little time to pick out clothes for themselves, and at times even less funds to support their shopping urges!

We felt that with so many already asking for our help in finding the latest and greatest items online, and us already spending a significant time combing through websites for fabulous pieces for less, why not try to make this something? Clearly there are people out there that DON’T love to spend hours online searching for the perfect white tee, the perfect skinny jeans, the perfect everything – or maybe just don’t have the time or the patience. We wanted to help people by streamlining their online shopping and fashion needs all in one place.

So what did we do? We all got together, and over lots of coffee, cookies, champagne, and more, we put our heads together to come up with a concept. After lots of trial and error, idea sharing and brainstorming - we came up with a subscription based styling concept so that we can share our favorites with the rest of the world.

How would we describe our style? We value fashion of all kinds! As much as we appreciate bright colors, prints, and funky trends, what we focus on with You Own The Look is helping you find the building blocks of your wardrobe. What does that mean? Basic, neutral, and classic pieces with clean lines that can be transitioned throughout your wardrobe and throughout all seasons. Things that you won’t look at 1-2 years after you buy it and say, “what in the world was I thinking?!” We want to show you the value of these basic building block pieces in your wardrobe and how to successfully style them different ways. The type of top, dress, or piece of jewelry that you can literally wear numerous times per week, paired with different pieces from your wardrobe to create multiple different looks. There are so many ways to wear that basic, sleeveless black top, and that is what we want to show you! You may be thinking, why doesn’t YOTL provide personalized styling? Even though each individual has different fashion preferences, which is what makes our world so colorful and fun, we know that every girl could use these basic pieces we choose. We help you find the base of your wardrobe so that you can then put your own fashion flair into it with accessories, make-up, or other “non-neutral” pieces! The best part about our service is that there is no commitment to buy each thing we pick out, the customer has complete control over which pieces they feel will suit them and fit their wardrobe and budget needs.

We are thrilled to start this journey with our customers.  We look forward to servicing you and helping YOU Own The Look!


Taylor, Rachael & Callie